Every marketer has at least some bottlenecked projects or smart strategic ideas that can't seem to see the light of day.

That's the gap we're here to fill. BackLot assigns a seasoned team to each business, overseen by one of our company principals. They are:

Margo Kornfeld, Co-President. Margo is an expert in direct marketing, fundraising and strategic planning. She has held senior management positions at some of the most prestigious advertising agencies in the business, and has touched practically every business category in her travels. Margo began her career as a founding member of Draft New York where she helped propel the HBO brand. She later moved to Brann/Blau and Grey Advertising where she sharpened her skills working with financial service companies like Citibank and Chase. Then, she served as a consultant to the American Red Cross and numerous Fortune 500 companies, and even ran an interactive advertising agency. Noted for simplifying complex problems, there is practically no marketing challenge that Margo hasn't met.

Robin Rosenberg, Co-President. Robin is a specialist in promotions, sponsorship sales, strategic partnerships and event marketing. Among the highlights of her 20+ year career are marketing development, sponsorship sales, and hospitality management for the 1984 and 1992 Winter and Summer Olympics, FIFA, 1994 World Cup Soccer, The International Amateur Athletics Federation, the Nike World Masters Games and The Kennedy Space Center. Robin's experience also includes high-visibility promotions and branding initiatives for a number of blue chip corporations. She is regarded as an industry expert in sponsorship/partnership marketing and new business development. Robin is never short of ideas and she seems to have connections everywhere. She thrives on making the impossible happen.