DEVELOPING THE WORLDWIDE
OLYMPIC SPONSORSHIP PROGRAM
"Global Strategy/Local Tactics"

Challenge:
Create an opportunity that offered global marketing strategies while executing programs locally to grow business opportunities for its sponsors.

Solution:
Develop a comprehensive Olympic marketing program called TOP (The Olympic Program) which offered companies the opportunity to sell product globally, opening new markets and establishing local relationships with customers, agents and distributors. With a minimum price tag of $40 million dollars for the rights to use the Olympic Rings and the marks of the Olympic Games and over 164 National Olympic Committees worldwide, the TOP Program set the benchmark of sponsorships going forward. It offered seamless logistics including hospitality between Olympic Organizing Committees, sponsor companies, and National Olympic Committees at numerous levels.

Summary:
Established international business channels, created partnerships between government entities, corporations and consumers. Achieved desired sponsorship results and had raised much needed funding for National Olympic Committees around the world. Worldwide Sponsors included: Bausch & Lomb, Coca Cola, Kodak, Sports Illustrated, U.S. Postal Service, Texaco, and VISA.