Results Driven Solutions

To beat the competition, companies must execute more efficiently while marketing more practically.

• Direct marketing/CRM - Get the response. Generate the lead. Make the sale. Keep the customer. We know how to get ongoing, measurable results by weaving together customer insights, data analysis, focused strategic planning and proven direct response techniques.


• Sports and entertainment - Because of its high profile and huge public interest, sports and entertainment marketing has grown steadily over the past decades. The industry has become saturated and there are so many properties that it's hard to cut through the clutter. If you want to play in this game, BackLot can help you develop the strategies and tactics to make your efforts successful.


• Events - are a great way to reach out to business partners and consumers alike with high impact targeted messages. BackLot can help you to create and own a customized property that will have legs and achieve your objectives. Our team has produced and managed events ranging from corporate functions, golf tournaments to Olympic and World Cup hospitality programs.


• Internet - The internet can be an effective marketing tool, but it is not the holy-grail. BackLot can help you use the power of the internet to deliver effective business solutions, resulting in positive, quantifiable results for your product.


• Integrating it all - Behind BackLot is four decades of real experience in results-driven areas. Your program needs to be handled with innovation and daring, but no matter what path you take you want a guide who's been on it before. That would be us. Our expertise includes direct marketing, event marketing, sports and entertainment marketing, the internet, partner and sponsor development and strategic planning and brainstorming.