NANTUCKET FILM FESTIVAL
"Taking it to the Next Level"

Challenge:
In a cluttered film festival environment and a disillusioned corporate environment post 9/11, put Nantucket Film Festival back on its feet in 5 months.

Solution:
Throw out a wide net to appeal to almost 1,000 targeted companies. Play up the Festival's USP focus on the Screenwriter in all communications. Attract "trial sponsors" with the ability to participate on a larger scale in the future. Create a buzz, execute flawlessly, and beautifully brand each sponsor to exceed their expectations.

Summary:
Festival not only broke even, but was able to pay back old debt. Absolut, Chrysler, Taittinger, Fiji Water, Financial Times, Roots, Monster and Variety were among the new sponsors secured. Existing sponsors NBC, Showtime, Pacific National (Fleet Bank), and Stella Artois all increased their contributions.